This is not your
question, exactly, but the most vital step is to do a comprehensive US
trademark search before spending any money on marketing and merchandising. You
do not want to waste time and money on a mark that is strikingly similar to
another product or service.
If that is not an issue,
I recommend that you trademark your startup shortly after you incorporate. I
suggest this for two reasons:
-First, if you’ve done a
comprehensive trademark search (which you’ll do during the trademark filing
process), you can find out if you’re actually infringing on another company’s
mark. This will help to avoid significant time and legal fees in the future.
-Second, although you
can claim ownership of your trademark without formally registering with the US
Patent and Trademark Office (USPTO), your rights are limited to the geographic
region where your trademark is used. So, by formally filing, you can have
protection across the US.
I really do recommend
working with an attorney familiar with the trademark process to help you
through the process.
A trademark attorney can
-Complete a thorough
trademark search
-Fill out the
application
-Ensure that deadlines
are met
-Guarantee that the
process has been completed properly
Source: Raad Ahmed
- Quora
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